Considering investing in an online presence, why bother?

2015 has rolled in and the days before YouTube, Facebook and the World Wide Web in general are fast becoming a faded and distant memory. The old "we had to walk to school barefoot, in the snow" line is being replaced by "we had to go to the library to do research and had to send actual paper letters". So, why is this so important, why is the web so vital for business and even individuals today?...

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